- How does an advertisement make you want to buy something?
- What do you need to look out for when analysing adverts?
- What questions should I ask myself?
What happens when you view an advertisement?
The main goal of an advertiser is to get the consumers attention and then to make you react, but specifically to react in a manner that makes the consumer purchase the product.
If they cannot make the consumer purchase the product, the next best thing is to make sure that you share information about the advertisement, meaning that more consumers will see it and hopefully someone else will purchase.
What model can be used to analyse advertisements?
How does this get my attention? What tactic have they used to make sure that I am concentrating on this advertisement?
Now that my attention has been gained, how are they creating interest in the product?
I am interested in the product but what have they done to create desire for me to have this product?
I really want this product. What contact details or information have they given to allow me to take action?
Modelled advertisement analysis
Consider the advertisement for the iPhone 11 below.
Please mark this unit as completed and move onto the next one.